Lead Generation Ideas Utilizing Loan Modification
Kevin and Fred have been travelling the land in recent times and will carry on their activities in the next few weeks. The future includes stops in Las Vegas, the Houston locale, and Dallas after that. The previous week, while in California, numerous people asked us what we have working for us with regard to lead generation. In speaking with each other over the last few weeks on the highway, Kevin and Fred stumbled on to a new-fangled idea for generating leads through loan modifications.
The theory behind this madness is simple. Kevin’s favorite customers are citizens that have attempted to do a loan modification. There are a number of reasons why these patrons are a pleasure to do business with. First of all, they value you at the onset of the transaction. Secondly, they will value your professional characteristics in working with them when compared to how the lender dealt with them. And lastly, they understand what the agent goes through when working with the lender because they have previously tried it themselves.
So, here is the plan. Why not take the list that you already have or even offer a lecture in your market to help home owners apply for loan modifications? Why would you want to do this? Plainly put, loan modifications don’t work. This gives you an opening to present them with an additional option, the short sale. Additionally, if they still resolve to try the loan modification method, the vast percentage will fail. Having built a relationship with these home owners, they will naturally come back to you to complete a short sale when the loan modification fails.
Think about all of the people that don’t meet the requirements for loan modifications and you will appreciate that the number of likely clients from this lead generation process is incredible.
Also bear in mind that tomorrow we will be hosting a free webinar for people looking to get a peek at how Group 4610 generates leads. Our webmaster ninja, Drew will explain to you what he has done to generate six new listing this month and 6 last month. We get plenty of leads through this method. Check it out!
Get powered up by Kevin and Fred at Short Sale Power Hour by the Short Sale Specialists of Arizona
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