Is Your Business Recruiting in This Down Market?
Recruiting is least successful when you’re forced to find someone quickly due to an unexpected resignation. Recruiting should always play a part in your daily routine. Out of desperation, many employers often end up filling a critical vacancy with an available candidate who lacks one or more of the essential skills required by to be a good employee.
Recruiting on an ongoing basis is the best practice. Having to perform a quick rebound to a need will only cause problems later. Recruiting only when your company is expanding should not be considered in your thought process. There is turnover in every company and you should always be prepared and one step ahead.
Don’t rely on a single approach when recruiting. For years; employers thought that an effective recruiting campaign consisted of a few advertisements in the Help Wanted section of the Sunday newspaper, with a formal recruiter or two thrown in for good measure. But those tools are simply no longer effective enough in today’s market, especially when everyone else is using them too. Just as you wouldn’t rely on a single technique to identify prospective customers for your business, your recruiting program should include the regular use of a variety of prospecting tools available at your disposal that can identify qualified candidates.
Today, there are unlimited ways to identify good candidates, including advertising on free internet sites, job fairs or even open houses, if you are in the real estate industry. Make sure your recruiting program takes advantage of all of the tools at your disposal.
If you think that the burden of creating a favorable impression rests completely with the candidate, think again. With lots of companies competing for the best people, your interview process must be efficient, responsive and, most important, respectful of each candidate’s time and interest. That means being organized, keeping to your interview schedule, and getting back to prospective agents when you say you will. After all, if you can’t make an effort to make a favorable impression during the interview process, what kind of an effort will you make when the person is on board?
If you have found a good candidate and decide they are perfect for job, it’s always a possibility they could turn down the offer. Don’t take it to heart. Definitely don’t take it personally. If the candidate turned down the position because of another opportunity, it is very likely they might realize a mistake has been made and reconsider. Continue to follow up with the individual as their reconsideration could be very favorable in the near future.
Even when companies are not contemplating expanding their business, even in the near future, sometime overstaffing could be fruitful. This is especially true in the real estate industry. It’s said that good people are hard to find. Finding outstanding sales professionals are always an asset. Having these calibers of people who understand the company and its philosophies will provide a greater advantage when you are ready to expand your team or the need arises to replace a marginal employee.
Always be attentive and alert if you consider delegating your recruiting responsibilities. You can’t effectively delegate essential recruiting activities to a secretary or an administrative assistant. The expense and consequences of poor recruiting are too great to place the task in inexperienced hands. Your effort to keep the best candidate starts with the initial contact. You must play an active role in recruiting from start to finish.
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