Are You Keeping In Touch With Your Clients?

Who is your sphere of influence? It is not just past clients. It consists of friends, neighbors, possible acquaintances, co-workers, etc. Every client could result in 3 to 5 sales. It’s a simple formula and many successful sales professionals have proven it over and over again. The answer is simple. Keep in touch with your clients after the sale. Seems relatively easy but you would be amazed of how many sales people do not practice this daily or weekly goal setting.

We have all heard of the 80/20 rule. This rule suggests two things. One is 20% of sales professionals do 80% of the business or two, 80% of your sales come from 20% of your sphere of influence. Let’s look more closely at the second scenario.

In real estate for example, we need to stay in touch with our buyers after the sale to find out if any problems exist. Remember, they will call you if there is a major problem, but won’t bother you with the “little” things, but it’s those little things that will prevent them from referring others or buying from you again. You will never know if any problems exist if you don’t stay in touch.

Always consider each customer or client in multiples. Every client could potentially produce 3 to 5 more clients. The one way to assure this will happen is to always touch base with your clients AFTER the sale. Always focus on treating your clients as you would want to be treated.

With computers, technology and the Internet, we have vast resources at our disposal for following up with our clients. Use these tools to your advantage to touch base with your sphere of influence. Postal or electronic emails for Christmas cards, thank you cards, birthday cards or a “Just wanted to say hi” cards are a few of several choices you have.

With today’s innovative ideas we can easily try to escape the phone call approach. This is probably more powerful than any other follow up technique and should not be forgotten. If it is available to you, then I would highly recommend incorporating this method in your follow up procedures. A few minutes of conversation will reconnect the rapport with your client.

Sales people seem to not realize how powerful follow up can be. Repeat business is what we all strive for and you will get positive results by including follow up in your daily or weekly agenda.

Add this “follow up with my sphere of influence” to your daily or weekly calendar. By doing so, you will see your sales increase significantly if not skyrocket to the top.

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